Services – Lava Growth

Full-spectrum partnership for DTC growth.

Performance Marketing

Strategic planning, execution, and optimization of paid advertising campaigns across Facebook, Instagram, TikTok, and Google — with a focus on driving sales, lowering acquisition costs, and scaling revenue.

Paid ads strategy
Campaign setup & optimization
Conversion tracking
A/B testing
Audience segmentation
Budget optimization
Creative direction for ad assets

Social Media Management

Complete management of your social media presence with consistent content, engaging communication, and a brand-aligned visual identity.

Content creation (photo, video, graphics)
Copywriting
Content scheduling & posting
Community management
Profile optimization
Monthly content calendars
Trend research and strategy

Email Marketing & Automation

Automated flows and high-performing campaigns designed to increase retention, lifetime value, and overall revenue.

Automated flows (welcome, abandoned cart, win-back…)
Campaign creation
Segmentation & personalization
A/B testing
Copywriting & design
Performance optimization
Setup in platforms like Klaviyo, Mailchimp, etc.

Brand Strategy

Building a clear, consistent brand foundation that communicates who you are, how you’re different, and why customers should care.

Brand positioning
Tone of voice & messaging
Visual identity guidance
Customer persona development
Creative direction
Competitor analysis
Brand storytelling

Analytics & Reporting

In-depth data analysis and reporting across all marketing channels to identify opportunities, measure performance, and guide decision-making.

KPI tracking dashboards
Monthly performance reports
Data interpretation & insights
Recommendations for optimization
Cross-channel analysis
Market trends monitoring

Get In Touch

Have a question, need support, or looking to discuss a new project? You’re in the right place I’m here to help you move forward with confidence.